Contextual advertising ' Runner ' announced reduction in prices from July 29 to place banner ads on partner sites. This was reported in a company blog.
Payment for advertising placed by ' Runner ', produced for the number of banner impressions unique users. Now the minimum cost of 1000 impressions on the site Rambler is 700 rubles, while the previous was 800.
Banner may be displayed not only in the Rambler, but also to other advertising venues. On Web sites, partners ' Runner ' cost per 1000 impressions is 350 rubles.
In this case the advertiser itself determines the price per 1000 impressions, based on the minimum cost. The best advertising space allocated on the basis of an auction. In addition, the placement of advertisements can be selected geography and time of its appearance, as well as adjust the display frequency of unique user.
' Runner ' places advertising on the Internet on the same principle as Google advertising services. Advertising tied to search keywords and displayed on the results page.
Internet service ' Runner ' was launched in 2002, becoming the first system of advertising on the principle of the auction and pay per click. Currently, a majority of its shares owned by Rambler. Among the partners of the advertising services - Google, Mail. ru, ' Classmates ', RuTube. In 2010 the company became the official dealer service Google AdWords in Russia.
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